iTunes released a new feature that I’ve wanted for quite some time:

Complete My Album (iTunes Link)

Perhaps more exciting is the “Complete My Album” feature which was previously rumored late last year.

“Complete My Album” allows customers to purchase the remainder of an album for a discounted price.

Did
you know that if you’ve purchased one or more songs from an eligible
album, you may now be able to buy the rest of the album at a reduced
price? You have up to six months after first downloading a song from an
eligible album to purchase the remainder of the album.

The reasoning behind this strategy is to provide more incentives to
customers to purchase full albums — or at least not penalize them for
buying singles ahead of time. Previously, if you purchased a single
song from iTunes ($.99) and later bought the full album ($9.99), you
were charged twice for that song. This new feature helps avoid that
scenario — at least for certain albums and for a limited period of
time.

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