New Flavors for Spring
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Then today on weather.com I saw an ad for “Bud Light with Lime” or something like that.
I find it unusual that Budweiser would be introducing two new products within months of each other. The last new product I remember from them was Budweiser Select with fewer calories when the health craze kicked in a few years ago.
What’s with the sudden new flavors? Could it be that they are trying to retain/grab new market in light of the failing economy? It just seems odd that a company known for its regular and light beer is now testing the waters with citrus type flavors. Is it the economy or a change in taste from consumers?
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Rob La Gesse said:
It’s not the economy. “Sin Tax” companies tend to do extremely well when the economy suffers.
In fact, Budweiser has been buying up a lot of regional breweries in the last few years. I think they are just trying to nationalize some of those brands/flavors.
Rob
May 1st, 2008 at 1:37 pm -
Jon said:
Interesting Rob. You think it would be the opposite as people would cut out of their budget the non-essential items…
May 1st, 2008 at 1:51 pm
